Bitcoin is pretty useless. This is massive, this is brand.

Bitcoin is pretty useless. But so is gold.

Gold’s value comes from its BRAND and scarcity — that brand has taken thousands of years to build.

However, the world is changing fast — one could argue that gold served a physical world well, we now live in a deeply digital one. The world does move on — I mean, horses were THE mode of transport for millennia — and that ended pretty abruptly last century.

Now, Bitcoin has gone past a hurdle most of us never thought it would — investment banks are buying, funds are buying, HNW investors are dumping gold and going for it.

This is massive. This is BRAND.

Forget Bitcoin’s intrinsic use, no-one ever cared about gold’s either, but as more sophisticated investors buy into Bitcoin, which will spur on others, it will entrench itself as digital gold.

Bitcoin survived the 2018 crash, it’ll keep surviving crashes for years to come, gaining investors that get comfortable with it. It may never become a currency, but it is digital gold — a digital store of wealth built on its BRAND, like most stores of wealth.

The total value of Bitcoins in existence is a paradigm shift away from significantly exceed that of gold’s, i.e. US$500k a Bitcoin and staying there for a sustained period.

That paradigm shift seems to be happening.